You’ve Done the Work. AI Makes It Useful.
In 2023, I had 48 hours to decide whether to take a job offer or stay where I was.
I’d read Thinking in Bets a year earlier and highlighted Annie Duke’s framework for making decisions when you can’t know the outcome. I remember thinking: this is exactly what I’ll need someday.
But I couldn’t find it.
So, I Googled “how to decide between two jobs” and got advice written for someone who’s never had my job. I made the decision anyway with half the thinking I’d already done.
That’s the moment this newsletter, Words Into Works (WIW) exists to fix.
The Problem With Everything You’ve Read
You’ve accumulated years of raw material.
Recordings from client calls. Draft revisions. Meeting notes. Book highlights. Hard-won judgment from decisions that cost you something.
But when you need it, you can’t use it. Not because you don’t have the knowledge, but because you can’t access it.
So, you start from scratch. Every. Single. Time.
Most AI content is designed to replace your thinking; this is designed to activate it.
And it has a name: the Accessibility Gap.
The distance between wisdom you’ve already earned and your ability to reach it under pressure—in the meeting, in the negotiation, and in the decision that can’t wait.
What This Newsletter Does
I build AI systems that close the Accessibility Gap that turn what you’ve already created into something you can use when it matters.
I believe accumulated knowledge, structured into systems and amplified by AI, becomes durable judgment.
My philosophy is AI is the exoskeleton, and thinking is the skeleton.
A few examples from my own practice:
A decade of writing, turned into a Claude skill that encodes editorial judgment. The knowledge was always there. Now I can reach it.
A webinar transcript, run through a single prompt. The output was coaching feedback I would’ve paid $500 for from material I’d already paid for in time.
Six months of AI conversation history, analyzed in one pass. Patterns in my own decision-making I’d never noticed in real time. The gap, closed.
None of this required a blank page, but all of it required raw material I’d already created.
Most AI tools want you to generate from nothing. WIW goes the other direction: start with what you already have, and build something you can actually use.
Every Monday, I’ll give you the system, the prompt, and the thinking behind it, ready to use on your own raw material.
Who Writes This
I’m Sam. I head up content at Creative Force and Dreem, work remote from Sweden, and parent an 8-year-old with my wife.
In between Slack pinging me every four minutes, and a to-do list that grows faster than I clear it, I make real decisions that need answers by EOD.
Last Tuesday I had four browser tabs open, a Slack thread waiting, and a decision due by 3pm and I still ran the prompt.
It took eight minutes.
That’s the version of me that spent 10 years writing, built an audience of 2.5 million readers, and summarized 100+ books.
The work is real. The problem was getting to it when it matters.
“I’ve read your emails for a damn long time. Now I’m glad to pay something back.” — Greg, paid subscriber
This Is For You If:
You have raw material collecting dust (highlights, recordings, drafts, notes)
You use AI but want more than blank-page generation
You’d rather build systems than chase hacks
You suspect your past work should compound, but it doesn’t
This Is Not For You If:
You want AI to think for you
You’re here for the latest tool drops and AI news
You prefer consuming to building
Free vs. Paid
Free subscribers see how I think: the philosophy, the approach, the “why.”
Paid subscribers get the tools: every prompt, Claude skill, and system I build. Ready to use. No assembly required.
What This Runs On
AI is the exoskeleton. Thinking is the skeleton.
Without the skeleton, the exoskeleton collapses, and most AI content is building exoskeletons for people who haven’t done the thinking yet.
This is for the people who have.
Join 10,000+ subscribers if you’re ready to use what you’ve already done.
